SoMoCast by SoMo Borac
SoMoCast is a podcast connected to SoMo Borac, powered by Httpool in collaboration with Voyo. It focuses on the companies and people shaping the digital economy, which the show describes as a dynamic and influential part of the broader economy. Through conversations with guests, it explores business models and gathers insights from digital leaders. The podcast also aims to build a community and encourage ongoing improvement in the region’s digital landscape.
Epizode
SoMoCast | Jedna dobra priča vrijedi više od 10 kopiranih vijesti | Marjan Novak | S5 | E2
Jesu li tradicionalni mediji uz pažnju izgubili i povjerenje? I može li se od povjerenja uopće živjeti? U ovoj epizodi razgovaramo o tome jesu li kreatori postali novi mediji i zašto ljudi bez problema plaćaju Netflix i Spotify, ali ne i vijesti. Pitamo se i je li algoritam postao najmoćniji tabloidni urednik u povijesti. Što ostaje agencijama kad Meta i Google postanu i kreativna agencija i medij
SoMoCast | Zašto mladi gledaju SRAM, a ne televiziju? | Ivan Lovreček | S5 | E1
Kako se od novinara BBC World Servicea stiže do glavnog urednika i zamjenika predsjednika Uprave RTL-a? Što je presudilo da nakon više od dva desetljeća u novinarstvu i televiziji krene u filmsku i televizijsku produkciju? Kako je norveški hit SKAM postao SRAM, hrvatska serija za mlade koja je stigla do četvrte sezone i osvojila Zlatni Studio, i treba li Hrvatskoj studijski kompleks za film i tele
SoMoCast | Hoće li nove EU regulative biti uteg za startupove? | Hajdi Ćenan | Season 4 | Episode 4
Kako umjetna inteligencija mijenja poslovanje, a kako društvo? Mogu li AI agenti postati neizostavni dio svakodnevnog poslovanja i gdje završava granica između automatizacije i ljudske kontrole?U četvrtoj epizodi SoMoCasta nova voditeljica Ivanka Mabić Gagić, izvršna direktorica Httpoola by Aleph Hrvatska, ugostila je Hajdi Ćenan, suosnivačicu i CEO startupa airt. U otvorenom razgovoru Hajdi govor
SoMoCast | Iz Hrvatske u Dubai: kako graditi brendove i karijeru na globalnoj razini | Iva Kutle Škrlec | Season 4 | Episode 3
Kako izgleda put od hrvatskog marketinga do globalne karijere u Dubaiju? Što znači biti “uncomfortably excited” i zašto je taj osjećaj presudan za napredak?U trećoj epizodi SoMoCasta razgovaramo s Ivom Kutle Škrlec, direktoricom marketinga za Hilton MEA, koja već više od desetljeća živi i radi u Dubaiju. Podijelila je s nama priču o slučajnom početku karijere, iskustvima iz Googlea i Hiltona, važn
SoMoCast | Budućnost medija: pretplate, nišni sadržaj i medijska pismenost korisnika | Matej Lončarić | Season 4 | Episode 2
Hoće li pretplatnički model spasiti medije ili je riječ o još jednom prolaznom trendu? Kako sadržaj konzumiraju generacije Z i Alpha te kolika je uloga medijske pismenosti u svemu tome?U drugoj epizodi SoMoCasta razgovaramo s Matejem Lončarićem, glavnim direktorom digitalnog poslovanja slovenskog Pro Plusa i hrvatskog RTL-a, koji se prisjeća svojih karijernih početaka i dijeli iskustva o razvoju d
SoMoCast | Kako prodati startup globalnom gigantu i što nakon toga? | Jan Jilek | Season 4 | Episode 1
Utječe li GDPR na rast AI-ja? Što podatci govore o trendovima za budućnost industrije na europskoj razini? U razgovoru s Janom Jilekom, osnivačem Dotmetricsa otvaramo 4. sezonu SoMoCasta, ali i ključne teme tržišnih mjerenja publike. U prvoj epizodi saznajte koje se prilike otvaraju kroz prikupljanje i kombiniranje podataka.Moderator: Nikola Vrdoljak, 404 agencyGost: Jan Jilek, DotmetricsPodcast o
SoMoCast I Kako rješavati problem najvećih svjetskih klijenata I Davor Tremac I Season 3 I Episode 5
Što su indirektni porezi i kako je to poslovati na tržištu financijskih institucija? Koliko je izazovno proširiti poslovanje na 180 zemalja u manje od pet godina, raditi s najvećim svjetskim kompanijama, i kako izgraditi kredibilitet koji je doveo do privlačenja više od 90 milijuna dolara investicija? Na ova i brojna druga pitanja odgovara Davor Tremac, nekadašnji generalni menadžer Ubera za jugoi
SoMoCast I Koliko smo blizu smokeless svijetu? I Ivana Miljan Tremac I Season 3 I Episode 4
Kako je to prijeći iz gigantskih kompanija poznatih po vrhunskom marketingu, L'Oréala i Nikea, u izrazito reguliranu industriju i na koji je način digital promijenio tobacco? Bilježe li nove kategorije proizvoda pozitivne trendove, kako ih približiti potrošačima i koristi li itko u Hrvatskoj nikotinske vrećice? Na ova i slična pitanja odgovara Ivana Miljan Tremac, članica uprave i direktorica mark
SoMoCast I Je li sadržaj na portalima preslika našeg društva? I Maja Blumenšajn I Season 3 I Episode 3
Čime bi se bavila da nije u medijima i na koji joj je način agencijsko iskustvo pomoglo u karijeri? Kako opisuje današnju ulogu novih medija i kako se ona mijenjala kroz vrijeme? Biraju li ljudi i dalje sadržaj po naslovu i je li clickbait sadržaj nužan za preživljavanje u medijskom svijetu? Na ova i mnoga druga pitanja odgovara Maja Blumenšajn, direktorica odjela Novih medija Nove TV i HUDI člani
SoMoCast | AI preuzima medije! Jeste li spremni? | Daniel Fazlić | Season 3 | Episode 2
Kako umjetna inteligencija mijenja medijsku industriju? Zašto je izgradnja brenda važnija nego ikad? Kako se prilagoditi novim trendovima u samo 3-5 godina? U novoj epizodi SomoCasta, Daniel Fazlić, direktor digitalnog razvoja Bloomberg Adria, objašnjava zašto AI nije prijetnja, već nužna za opstanak digitalnih medija.Moderator: Nikola Vrdoljak, 404 agencyGost: Marko MatijevićPodcast o najvažnijim
SoMoCast | Kako zarađivati od memeova? | Marko Matijević | Season 3 | Episode 1
Koja tema na hrvatskom tržištu nudi priliku za kreiranje nišnog medija? Zašto je srednja.hr najbolji naziv bez obzira na to što čitatelji nisu isključivo srednjoškolci i koliko je Facebook zaslužan za uspjeh portala? Kad se stvorila ljubav prema TikToku i vidi li utjecaj AI-ja kao prijetnju ili pomoć medijima? Na ova i slična pitanja odgovara Marko Matijević (Hrvatska Udruga Digitalnih Izdavača),
SoMoCast | Kako Spotify oblikuje budućnost digitalnog zvuka? | Osman Hosan | Season 2 | Episode 8
U najnovijoj epizodi SoMoCasta Nikoli se pridružio Osman koji je s Nikolom podijelio koji je glavni izvor zarade. Saznali smo da su zapravo dva – premium membership pretplate te izvor od advertisinga.U razgovoru smo saznali i kako Spotify koristi datu za koju se ispostavilo da je ključna u razumijevanju ponašanja korisnika te da se na nju oslanja u potpunosti prilikom personalizacije UX-a. Data dr
SoMoCast | Kamo ide medijsko tržište? | Stipe Grubišić | Season 2 | Episode 7
Iza sebe ima 20 godina rada u medijima, a danas u ulozi Chief Digital Officera se brine o portfelju Hanza Medie koji u svom sastavu ima čak 19 stranica i brendova. U najnovijoj epizodi SoMoCasta, Nikola je ugostio Stipu Grubišića s kojim je probao doći do odgovora kamo ide hrvatsko medijsko tržište? S više od 1.4 milijarde oglasa mjesečno koje serviraju korisnicima, hrvatski mediji su us
SoMoCast | Koji su najvažniji trendovi u digitalnom oglašavanju? | Ivanka Mabić Gagić | Season 2 | Episode 6
Smatra da je čovjek core biznisa i da value u biznisu nije samo profit – upoznajte Ivanku Mabić Gagić, Managing direktoricu Httpool by Aleph i novu gošću SoMoCasta!Nakon deset godina agencijskog iskustva prelazi u Httpool – najvećeg globalnog partnera digitalnih platformi poput Twittera, Snapchata, Mete, Spotifyja, Reddita, Pinteresta, Amazona, Microsofta... Sa sjedištima u Dubaiju i Miamiju, Http
SoMoCast | How does the streaming business work and what does its future look like? | Matej Lončarić | Season 2 | Episode 5
Although he has a degree in engineering, his interest in broadcast image quality and optical signals eventually led him to his position as Chief Digital Officer at CME Adria. Meet Matej Lončarić, a familiar face in the Croatian digital landscape.After leading digital transformation at his previous company, he embraced the challenge of introducing VOYO, a streaming platform that aims to revolutioni
SoMoCast | How to create a business from a passion for sports? | Viktor Marohnić | Season 2 | Episode 4
After more than 15 years at one of the most famous Croatian IT companies, Five, he left Zagreb for the USA and founded 57hours - a platform that connects people needing adventures with local guides. His name is Viktor Marohnić, and he’s our newest guest on SoMoCast. He sat down next to our host, Nikola, and told us how he sees differences between European and American business and why he thinks ex
SoMoCast | How much is really spent on digital advertising in Croatia and why do we have two AdEXes? | Ozren Kronja & Vjekoslav Srednoselec | Season 2 | Episode 3
In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on
SoMoCast | Can AI make our lives better? | Mislav Malenica | Season 2 | Episode 2
From a career in science to the startup realm, Mislav Malenica has been in the world of AI for the past 19 years! Our second guest on SoMoCast shares a perspective that isn't commonly heard – he believes AI should be viewed as a platform that empowers businesses to deliver value to their customers.In his view, AI technology has matured significantly. What was once the realm of scientists and engin
SoMoCast | Are digital subscriptions a good business model? | Miran Pavić | Season 2 | Episode 1
Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.The concept of digital subscriptions began to emerge as the internet gained populari
Leanpay - How has the "Buy now, pay later" concept changed online shopping? | Miša Živić | SoMo Cast | Episode 7
It's time for the last episode of SoMoCast – at least for this year! Our host Nikola was joined by CEO and co-found of Slovenian fintech start-up Leanpay – Miša Živić! Based on the Buy Now, Pay Later principle, Leanpay enables its users to shop more easily while paying in installments. How did Miša and his partner come to the idea and how did Leanpay end up with a 3 million euro investment, find o
A camera company | Eyabo Macauley | SoMo Cast | Episode 6
This week Nikola had the pleasure of chatting with Eyabo Macauley - Senior Business Expansion Lead at Snapchat. With over 330 million daily active users globally, Snap is the fast and most fun way to share daily moments with your friends and family. Eyabo explained why is Snapchat listed on the New York Stock Exchange as a camera company, what’s the difference between augmented and virtual reality
SoMo Cast | Technology and sports | Zlatko Hrkać | Episode 5
His first blog post was about Oliver Dragojević, today he’s the CEO of the most used Croatian application. Yes - today Nikola is talking with Zlatko Hrkać , the CEO of Sofacore! In the fifth episode of SoMoCast you’ll get answers to questions like how did he get the idea for Sofascore creation, where do they get all the data from, what’s the story behind the collaboration with Luka Modrić, and man
SoMo Cast | The digitalization of the insurance industry | Ana Zovko | Episode 4
Waiting in line to get your car insurance renewed is something we all hate. But – thanks to LAQO, we don't have to do it anymore.The first 100% digital vehicle insurance in Croatia launched just a bit over two years ago and by now is already a leader in the digital insurance market. How did the whole process of creating this digital product started knows SoMoCast’s next guest – Ana Zovko, Chief Di
SoMo Cast | Productive | Tomislav Car | Episode 3
Managing an agency has always been a hard job – having multiple clients, making the teams work perfectly, and tracking time of costs... this is where Productive steps in – a one-stop shop for agencies of all types and sizes. Our host Nikola talked with Productive's CEO Tomislav Car about his early beginnings, joint ventures with Porsche Digital, and how he never actually had „a real job“. Hosted o
SoMoCast | Museum of Illusions | Slaven Kordić | Episode 2
What started in Croatia as one local, but unique museum has now spread over the four continents with over 35 museums! By the time the public in Croatia realized this, the Museum of Illusions overtook the whole world and later on was acquired by the private equity fund - Invera. What exactly is the Museum of Illusions and how does it work as a business? How do franchises work? What is the role of p
SoMoCast | KEKS Pay - Super-apps | Dejan Donev | Episode 1
5 views Sep 26, 2022 A super-app is a mobile or web application that can provide a range of services including payment and processing of financial transactions. By providing a range of services, the application becomes a well-rounded online platform for commerce and communication that covers multiple aspects of individuals' private and business lives. The most famous example is WeChat from China o
